Lucy Comfort Bra

“The best there is for comfort and a good proper fit” ...read more

Beverley

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Wirefree, non-wired, wireless, soft cup… Whichever term you use, wirefree bras are a great choice for everyday style, support and comfort.

Why Wirefree?

There once was a time when all bras were 'wirefree'. Ladies everywhere were perfectly supported by beautifully constructed soft cup bras and enjoyed the accompanying comfort and support all day, every day.

Nowadays however there is a popular misconception that non-wired bras can't be as supportive or appealing as their underwired counterparts. Whilst there are a number of wirefree bras on the market that favour form over function - opting for delicate or very stretchy fabrics that don't necessarily provide the support needed - here at Royce we ensure each of our bras deliver both. Every style in our collection is meticulously designed and constructed to ensure just as much support as your favourite underwired bra whilst still looking fabulous and feeling great! So if you're looking for a comfortable bra, an everyday bra and a stylish bra that supports and fits beautifully – you've come to the right place.

Best of British

"We are very proud to be one of a reducing number of British owned companies with all of its products designed by our dedicated and gifted team based in Banbury, Oxfordshire.
We recognise that our customers appreciate the 'Best of British'."

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Lily

Lily

New luxurious 'Lily' is supportive, beautifully comfortable and the first Royce style available up to 48 back. 'Lily's' four-part cups and wide straps ensure great shape and excellent support whilst the 100% cotton cradle, frame and lining in the upper cups provides comfort all day, every day. A true touch of everyday glamour.

 
Everyday News Feed

10 Oct 2016

Bras for after surgery

What you need to know when looking for a bra for after breast surgery.

05 Jun 2014

Maisie is Here!

We're really excited to tell you that our beautiful new Maisie bra is now in stock!