Style 820 Sadie Ivory

“Most comfortable bra that I have ever worn!” more


Why we're the experts

Focusing on non-wired...

Most lingerie brands have at least one non-wired bra in their offering. But did you know that Royce Lingerie is the ONLY brand that concentrates purely on designing wirefree lingerie for multiple market areas?

We concentrate all our efforts on sourcing the perfect fabrics, trims and components for each style. And we have the design expertise to create a collection of beautifully comfortable, great fitting and really supportive non-wired lingerie that looks and feels fabulous.

Wirefree wear testers

Our design team spends time fitting each new bra style onto real women of all shapes and sizes (including mums-to-be, breastfeeding mums, teens and ladies who have had surgery). These ladies then become our ‘wear testers’, wearing the bras at all stages of design development and giving their feedback so we can keep making tweaks until everyone is 100% happy.

The patterns are not submitted to our factories for sewing until we think they are perfect. And the finished product isn’t sent out to you until we know they are right. That way you can be confident that when you buy a Royce wirefree bra, you are getting the very best quality and value possible.